If you’re looking to drive more traffic to your company’s website, you can’t ignore the use of Search Engine Optimization (SEO). With several different types of SEO tools on the market, businesses are now able to analyze keywords, build backlinks, and even come up with content ideas to help with search engine ranking. While you’ll find a huge list of SEO strategies to choose from, not all of them are equally helpful or can fit your company’s needs. To help you weed out which tools are right for you, here’s our list of the SEO essentials that you should be using.


This all-inclusive tool can do a variety of things, such as researching keywords, determining keyword ranking, and checking your company’s backlink performance. SEMRush can even run a complete SEO audit of your website and monitor its results against the rankings of your competitors.

Used by online marketers and SEO experts, SEMRush is known for its user-friendly interface and easy navigation. Companies can sign up for a free 14-day trial to experiment with the software before completing a purchase and can sign up for a pro-account to access all of the tools it provides.

Screaming Frog (Spider Tool)

Screaming Frog has a powerful audit tool (Spider) that can index your company’s website and provide a detailed look at its SEO elements. Spider can even help your business find broken links and track various online elements, such as keyword elements for each page, HTTP status codes, the amount of internal and outbound links for each page, and meta titles and descriptions.

The Spider tool can 'crawl' through your company's website and track important information.
The Spider tool can ‘crawl’ through your company’s website and track important information.

If you want a complete overview of your site’s optimization level, Spider is the ideal tool to use. It’s PC, Mac, and Linux compatible, and is free to use for sites that have less than 500-pages.

Google Search Console

Unlike many other SEO tools on the market, the Google Search Console is entirely free. Because Google developed it, it works perfectly with the search engine’s algorithm. It also works with Google Analytics, which is a huge advantage in competitive markets and can give you detailed information on the performance of your company’s website.

By giving you a straightforward analysis of your site’s traffic and SEO performance, the Google Search Console can provide you with accurate reports that can expose problem areas. This process can help your company repair what needs to be fixed and improve your overall rankings on search engine sites.

With the right SEO tools, you’ll be able to get the most out of your website and find out how it’s performing on Google. There are many aspects to SEO, so make sure to choose a strategy that can help you manage several different areas of the process.

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